Gym Member
Experience Template
Keep members motivated and loyal with data-driven insights. Understand what they love about your gym and what could be improved.
Member Experience Survey Template
What keeps members coming back vs. what drives them away
Overall, how satisfied are you with your gym experience?
How would you rate our equipment quality?
Cleanliness and facilities maintenance?
Quality of group fitness classes and instructors?
Will you renew your membership?
What's the biggest improvement we could make?
Any other thoughts or suggestions?
What You'll Learn From This Template
⚙️ Equipment Pain Points
Which machines break most, which need upgrading, what weights are missing.
🏠 Facilities Reality
Locker room cleanliness, shower quality, parking availability, guest policies.
👥 Class Quality
Which instructors motivate best, what class styles members want, scheduling preferences.
Download Gym Member Feedback Template
Ready-to-use JSON template for SurveySnaps dashboard
{
"title": "Gym Member Experience Survey",
"questions": [
{
"type": "scale_5",
"question": "Overall, how satisfied are you with your gym experience?",
"options": [1, 2, 3, 4, 5],
"labels": ["Very Dissatisfied", "Very Satisfied"]
},
{
"type": "choice_3",
"question": "How would you rate our equipment quality?",
"options": ["Poor", "Good", "Excellent"]
},
{
"type": "choice_3",
"question": "Cleanliness and facilities maintenance?",
"options": ["Needs improvement", "Acceptable", "Always spotless"]
},
{
"type": "emoji_scale",
"question": "Quality of group fitness classes and instructors?",
"options": [
{"emoji": "🤷", "label": "Subpar"},
{"emoji": "👌", "label": "Decent"},
{"emoji": "🚀", "label": "Motivational"}
]
},
{
"type": "choice",
"question": "Will you renew your membership?",
"options": ["Unsure", "Probably", "Definitely"]
},
{
"type": "multiselect",
"question": "What's the biggest improvement we could make?",
"options": [
"More equipment", "Class variety", "Opening hours",
"Parking", "Other (write in)"
]
},
{
"type": "text",
"question": "Any other thoughts or suggestions?",
"placeholder": "We're always looking to improve your experience"
}
]
}
Science-backed fitness industry feedback—understand what drives member loyalty
Optimal Feedback Timing for Gyms
Keep It Fresh
Place QR codes throughout the facility. Fresh feedback captures current reality, not outdated impressions.
Spot Fix Issues
Alert maintenance for equipment issues, janitorial for cleanliness problems. Immediate resolution = loyalty boost.
Track Retention
Monitor renewal intentions weekly. Identify at-risk members and personally reach out before they leave.
Keep Members Paying Month After Month
Data-driven decisions keep members engaged and decrease expensive turnover. Forget guessing—start knowing.