Market research workflow

Ask people while the experience is in front of them.

Put a short research prompt in the physical context you want to understand. Capture a response with its location and moment attached, then export the signal for the next research decision.

Feedback today

Needs attention

Responses

24

Latest rating

3.8

Locations

1

“The experience was good, but one part felt harder than it needed to.”

Recent feedback · follow up with the right owner

01 · In context

Ask where the behavior happens

Use a QR code at a store, event, venue, or product touchpoint to meet people in the experience.

02 · By location

Keep the sample grounded

Retain the location or touchpoint context so responses are easier to compare and interpret.

03 · For the next decision

Export a focused signal

Bring the responses into the research review or planning workflow your team already uses.

Turn comments into a clearer next move.

Observed moments
Learn what people notice at the point where the product, place, or service is in front of them.
Location differences
Compare patterns across stores, events, venues, or other research environments.
Research follow-up
Use a focused response as a starting point for the next question or decision.

Put the research question in the real world.

Start with one location, one customer feedback QR code, and one question your team genuinely wants answered.