Question type template

An open-ended survey template for feedback you can act on.

Use a small set of open-ended survey questions when a score is not enough. Invite customers to explain what happened, then give your team the context to improve the next experience.

Question type

Suggested questions

Ready to adapt
  1. 01What was the best part of your experience today?
  2. 02What could we improve before your next visit?
  3. 03Was there a moment that felt harder than it should have?
  4. 04Is there anything else you would like our team to know?

Put the invitation where guests see it

Pair one open-ended prompt with a simple rating question when you need both the story and a signal. Keep the QR invitation close to the moment customers are describing.

Use it as a starting point

A focused survey beats a long one.

Choose the questions that match the moment, add your own context, then put the finished survey behind a QR code customers can reach easily.

Best for
Customer feedback after a visit, purchase, appointment, event, or service interaction where the reason behind the response matters.
Next step
Customize the wording, choose a location, and share the QR code where the experience happens.

How it works

Make feedback part of the experience.

Start small, learn what customers are telling you, and give your team a clear next step.

01Create a survey.
Start with a short question for a location, service, or moment that matters to your team.
02Put feedback within reach.
Generate a location-specific QR code and place it where customers can respond without friction.
03Act on the signal.
See what is happening by location and use the response to guide a better conversation.

Turn a useful question into a useful signal.

Start with this template, tailor it to your team, and see what customers tell you.

How to use open-ended questions

Ask for the story without making the survey feel like work.

01

Start specific

Anchor the question to a visit, purchase, appointment, or other moment customers can remember.

02

Ask one thing

Use one clear prompt instead of combining service, price, speed, and product quality in one question.

03

Close the loop

Review comments with the location and service context, then assign a practical follow-up to the right person.

A simple starting point

Combine a rating with one useful comment.

A rating helps you spot patterns. An open-ended answer helps you understand the reason behind the pattern. Start with the question that gives your team the clearest next action.

Create this feedback QR