Retail Survey Template

Customer Shopping
Experience Template

Every customer interaction tells a story. Track what creates delight, what causes frustration, and what drives purchase decisions.

Complete Retail Customer Survey

Measure the entire shopping journey from entry to exit

Overall, how would you rate your shopping experience?

How easy was it to find what you were looking for?

The quality of customer service you received?

The store atmosphere and cleanliness?

Will you shop here again?

What could we improve most?

Any other feedback or suggestions?

Why This Retail Template Works

🛍️ Acquisition Funnel

From store entry to product discovery to purchase—tracks the entire journey.

💰 Loyalty Driver

Retention intent scoring directly correlates to repeat visit behavior.

📊 Operational Insights

Staff training needs, layout problems, inventory gaps—all exposed by this survey.

Download Retail Experience Template

Complete customer journey tracking JSON template

{
  "title": "Customer Shopping Experience Survey",
  "description": "Help us create a better shopping experience",
  "questions": [
    {
      "type": "scale_5",
      "question": "Overall, how would you rate your shopping experience?",
      "options": [1, 2, 3, 4, 5],
      "labels": ["Poor", "Excellent"]
    },
    {
      "type": "choice_3",
      "question": "How easy was it to find what you were looking for?",
      "options": ["Very difficult", "Somewhat easy", "Very easy"]
    },
    {
      "type": "emoji_scale",
      "question": "The quality of customer service you received?",
      "options": [
        {"emoji": "😤", "label": "Poor"},
        {"emoji": "😐", "label": "Acceptable"},
        {"emoji": "🎯", "label": "Outstanding"}
      ]
    },
    {
      "type": "choice_3",
      "question": "The store atmosphere and cleanliness?",
      "options": ["Unappealing", "Neutral", "Welcoming"]
    },
    {
      "type": "choice",
      "question": "Will you shop here again?",
      "options": ["Not likely", "Maybe", "Definitely"]
    },
    {
      "type": "multiselect",
      "question": "What could we improve most?",
      "options": [
        "Store layout", "Product selection", "Check-out speed",
        "Staff knowledge", "Other (write in)"
      ]
    },
    {
      "type": "text",
      "question": "Any other feedback or suggestions?",
      "placeholder": "We genuinely want to hear your thoughts!"
    }
  ]
}
65%
Customer Response Rate
7
Journey Questions
40s
Post-Purchase Time

The complete customer perspective—from first step to final impression

Best Times to Ask for Retail Feedback

🛒

At Checkout

QR codes on receipts and POS terminals. Customers have just made their decision—get immediate, fresh feedback.

📱

Return Counter

Why customers are unhappy. Understand return reasons and product issues they're experiencing.

📧

Follow-Up Email

After they've used the purchase at home. Discover long-term satisfaction and repurchase intent.

Pro

$29.99 /month
  • 10 surveys
  • Unlimited responses
  • 10 locations
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  • Unlimited responses
  • 100 locations
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Explorer

Free
  • 1 survey
  • Basic features

Turn Shopping Experiences Into Long-Term Customers

Understand every touchpoint in the customer journey. Fix what frustrates, maintain what delights, and increase repeat visits.