Customer Shopping
Experience Template
Every customer interaction tells a story. Track what creates delight, what causes frustration, and what drives purchase decisions.
Complete Retail Customer Survey
Measure the entire shopping journey from entry to exit
Overall, how would you rate your shopping experience?
How easy was it to find what you were looking for?
The quality of customer service you received?
The store atmosphere and cleanliness?
Will you shop here again?
What could we improve most?
Any other feedback or suggestions?
Why This Retail Template Works
🛍️ Acquisition Funnel
From store entry to product discovery to purchase—tracks the entire journey.
💰 Loyalty Driver
Retention intent scoring directly correlates to repeat visit behavior.
📊 Operational Insights
Staff training needs, layout problems, inventory gaps—all exposed by this survey.
Download Retail Experience Template
Complete customer journey tracking JSON template
{
"title": "Customer Shopping Experience Survey",
"description": "Help us create a better shopping experience",
"questions": [
{
"type": "scale_5",
"question": "Overall, how would you rate your shopping experience?",
"options": [1, 2, 3, 4, 5],
"labels": ["Poor", "Excellent"]
},
{
"type": "choice_3",
"question": "How easy was it to find what you were looking for?",
"options": ["Very difficult", "Somewhat easy", "Very easy"]
},
{
"type": "emoji_scale",
"question": "The quality of customer service you received?",
"options": [
{"emoji": "😤", "label": "Poor"},
{"emoji": "😐", "label": "Acceptable"},
{"emoji": "🎯", "label": "Outstanding"}
]
},
{
"type": "choice_3",
"question": "The store atmosphere and cleanliness?",
"options": ["Unappealing", "Neutral", "Welcoming"]
},
{
"type": "choice",
"question": "Will you shop here again?",
"options": ["Not likely", "Maybe", "Definitely"]
},
{
"type": "multiselect",
"question": "What could we improve most?",
"options": [
"Store layout", "Product selection", "Check-out speed",
"Staff knowledge", "Other (write in)"
]
},
{
"type": "text",
"question": "Any other feedback or suggestions?",
"placeholder": "We genuinely want to hear your thoughts!"
}
]
}
The complete customer perspective—from first step to final impression
Best Times to Ask for Retail Feedback
At Checkout
QR codes on receipts and POS terminals. Customers have just made their decision—get immediate, fresh feedback.
Return Counter
Why customers are unhappy. Understand return reasons and product issues they're experiencing.
Follow-Up Email
After they've used the purchase at home. Discover long-term satisfaction and repurchase intent.
Turn Shopping Experiences Into Long-Term Customers
Understand every touchpoint in the customer journey. Fix what frustrates, maintain what delights, and increase repeat visits.