Use the right channel
QR codes fit physical-to-digital moments. Text messages and push notifications require permission and are best reserved for timely, useful follow-up.
Mobile experience
Mobile marketing connects the moment to the next action.
Mobile marketing uses phone-based channels and experiences to help people act when the context is relevant, from a printed QR code to an opted-in message.
Mobile marketing is the practice of reaching or serving customers through mobile devices. The strongest use cases respect permission, keep the action clear, and make the experience work well on a small screen.
Design for the phone
Keep pages fast, readable, and easy to complete with one hand. Remove unnecessary fields and make the next action obvious.
Connect offline and online
A printed sign, receipt, package, or table tent can become the entry point to feedback, a form, a guide, or another digital experience.
Measure the useful step
Track whether people reached the intended experience and completed the action. Avoid treating every scan or open as a meaningful outcome.
Put the idea into practice.
Create a focused customer question and give your team a useful next step when the answer needs attention.